Ali Aghakhani; Sirous Ahmadi; Alireza Rezaei
Abstract
The present study was designed & conducted to Transforming diplomatic resources into the results of football diplomacy with an emphasis on the mediating role of media coverage. The research method was survey. The statistical population of the present study included all those aware of the subject. ...
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The present study was designed & conducted to Transforming diplomatic resources into the results of football diplomacy with an emphasis on the mediating role of media coverage. The research method was survey. The statistical population of the present study included all those aware of the subject. Abdi et al.'s (2018) questionnaire was used to collect information. In order to analyze the data of the present study, the structural equation method was used. The whole process of analysis was performed in SPSS & PLS software. The results showed that sporting events (impact = 0.331; t = 2.236), human capital (impact = 0.244; t = 3.315) & sports products & services (impact = 0.404; 2 = t) has a significant effect on media coverage. The results showed that media coverage on overall results (impact = 0.883; t = 27.37), specific results (impact = 0.839; t = 24.237) & national results (impact = 0.859; 652 / 29 = t) is effective in the field of football diplomacy. With this in mind, it can be stated that the use of media coverage can have a significant impact on the success of football diplomacy.